1.Your resume is focused on you - not the employer - or the job you are hiring for. So many times, I see people with resumes focused around their goals and how a company hiring them would benefit their own personal career. Every resume must be tweaked to show the company you are applying for you can help them - not you.
2. You don't have the experience or skills the employer needs: If a company is asking for someone with 5 to 7 years of experience and an MBA and you have 2 to 4 with only a Bachelor's Degree, you are not going to get hired. Not unless you have a contact at the company or know someone who can recommend you to someone at the company where you can wow them in an interview. The market is so competitive these days employers can really narrow down who they choose from to fit a very specific need or skill set.
3. The applicant tracking system already overlooked you: The reason for #2 is often #3. The applicant tracking system company’s use these days are so sophisticated they usually eliminate you before a human even reads your resume. For example, like #2, if they ask for 5 to 7 years of experience and you have 2 to 4, you are not going to get noticed through an ATS because you are not an exact match. That's why your resume should match the requirements on the job description and tweaked towards that. The closer your resume matches their needs, the closer you are to proving you are the fit they are looking for.
4. You aren't articulating your career successes: Do you list your job and duties or results and achievements on a resume? If it's the latter, good for you. If it's just a career biography highlighting where you have worked and what you have done - not the results you can bring to a company, then you will not get called for an interview. A resume isn't a career biography, it's a marketing tool that quickly tells employers how you can help them and that they should call you to come in for an interview to continue to investigate if you are the right person for the job.
5. You are applying on job boards, not making contacts: I've written so many resumes for people who, after they are complete, the first thing they say is "great, I am going to go out and post this on CareerBuilder.com, Monster.com" or any other job board. I cringe when I hear that. As part of my resume/cover letter package, I offer my clients career tips and advice, and answer their job search related questions to help them understand the process. While you can post your resume to those sites, those who network and make contacts, such as through LinkedIn, or who apply directly through a company web site for a specific job opening that they are qualified for - are going to get noticed. Job boards are not a magic tool where, once you post, recruiters come flocking to you. More and more recruiters are shying away from the big boards like Monster.com and CareerBuilder.com, among others. They are using LinkedIn, Facebook, Twitter and their own company web site to post/list their job ads. You must find them - they won't be out there searching for you.
These are only a few of the many reasons your resume may not be getting the results you are looking for. Make 2012 a great year by re-focusing your job search, updating your resume and making contacts and connections that can help you now - and in the future.
If you are interested in a resume price quote please send your current resume, some information on what you want to do and any other questions to Matt Krumrie at firstname.lastname@example.org.