In fact, they vary greatly, which can make the digital marketing job search challenging. Those who create resumes with the keywords related to their specific search, and tailored to that specific job are going to stand out.
But don't just list keywords, don't keyword stuff your resume with a laundry list of related words. Instead, when using keywords, add the keyword backed by a proof of accomplishment or success. For example, let's say you are searching for a digital marketing manager role. Did you manage people, or marketing programs? Make sure you are clear about that on a resume.
For example, consider these differences:
As Digital Marketing Manager, led 15-person marketing staff responsible for content development, paid search, SEO, and overall marketing branding.
As Digital Marketing Manager, worked closely with manufacturing subject matter experts, writing content, managing email campaigns and hosting related webcasts.
See how much it varies?
How do you write a digital marketing resume that gets noticed? Start by following the job description and listing as many related successes and achievements as possible. And, be sure you highlight the related technology, SEO, social, email marketing, marketing automation, or CRM tools used in your digital marketing role. Technologies change and evolve, and those with the experience in the same technology or programs the company for which they are applying to can stand out (but don’t let that hold you back from applying if you don’t have that same experience – plenty of other skills/experiences also play a role in getting an interview or hired).
What else can you do to get ahead in your digital marketing career? Check out this infographic for more tips on how to conduct a digital marketing job search using the many online tools available to job seekers.
Need help with your digital marketing resume? Hire Matt Krumrie. Krumrie not only has experience writing digital marketing resumes, he has experience working in digital marketing for one of the largest professional services firms in the world.