If it's happened in the world of work, McGowan has seen it. Whether it's a resume that needs updating, an interview gone bad, a job seeker landing her dream job, or a job seeker networking his way to his job, McGowan has tips, advice and information that can help any job seeker.
McGowan is also the author of the international bestseller “How to Find WORK – In the 21st Century” currently in use at hundreds of colleges and universities worldwide. The sixth edition is now available from Thames River Press.
Below McGowan discusses four issues he believes are keys to finding employment:
1. Market Yourself Effectively
Sending out lots of resumes, attending job fairs, listing with job sites and responding to advertised positions will get you nowhere. But they’re easy, no-risk options and that’s why employment seekers use them. Learning to market yourself effectively will set you apart from most employment seekers and it’s the number one skill you must acquire.
2. Focus on Small Firms
Most of the employment opportunities today are in small firms. Small, in today’s workplace, includes self-employed individuals who have more work than they can handle. Make it easy to get hired by offering yourself on a part-time, temporary, or contract basis. Tell them you know about them, what they do, and how you can help them.
3. Find Hidden Opportunities
The vast majority of employment opportunities today are never advertised and learning how to find hidden job opportunities is a skill you must acquire.
4. Use Social Media Wisely
Make sure your online presence is an asset, not a liability. Most employers today check out applicants on Social Media and many are rejected because of what they see; especially on Facebook and YouTube. All the experts agree that there’s no such thing as privacy on the Internet.
Learn how to improve your online presence
Job seekers need to be proactive when conducting a job search. Use these tips to your advantage. Supplement these tips and market yourself effecitvely with a new, updated resume and you will be on your way to job search success.